Pivots and Adaptations - Gym Update
- Jul 26
- 2 min read
You know that class scene in Friends when Ross is helping move a couch up the stairwell? Well, its time to yell PIVOT!!!!
My team and I have put in a lot of time, money, and energy into the potential gym at 6711 Airport Hwy; however, we have decided to terminate the lease. The landlord has had difficulty sticking to his own architecture prints, managing the shell project, and we eventually had to report him for violating fire and building code. We are currently working with our attorney to recover damages.
I will likely look for a physical space in the future. But, the company and I need to recover spiritually a little (its a lot of heartbreak), and recoup financially.
So, we pivot, just like we do with all fitness. Even with a specific plan, our bodies and lives sometimes have a different agenda and we have to adapt the plan. Fitness is just not linear. And neither is business :-)
Starting August, we launch our expanded Online Studio and Training Program. The Online Studio will continue to offer live online classes & on-demand workout videos. In addition, we are:
Adding App functionality to booking and videos
Improving our web on-demand experience.
Adding "Courses," which will be online education courses around health and fitness topics.
Adding a private, online moderating community through our app and website
Our expanded Training Program also starts August for those looking for more individualized support and guidance. We will continue offering 1:1 online personal training and in-person (Toledo, Ohio), but are adding a new Movement Monthly Training program. Clients will meet monthly for 30 minutes with their trainer who will design a custom 4-week training plan. Clients use our Training App to help learn, track, and get unlimited check-ins and support from their trainer.
To celebrate launch 2.0 we invite you to our first fun (non-weight based) fitness challenge!
Monthly Movement Studio Unlimited Subscribers.......post on social media 6x within 1 month and get your next month's subscription FREE. Your posts can be text, images, or video related to a workout you do with The Movement. You must complete 6 workouts--either with a live class or on-demand video--and tag The Movement each time on social media.
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